Forwarded From: "Spencer, Will" <wspencer@DMWGroup.com>
NETWORK ASSOCIATES AND NEOPLANET PARTNER TO DEVELOP INTELLIGENT BROWSING
11/09/98
SANTA CLARA, Calif., Nov. 9 /PRNewswire/ -- Network Associates, Inc.
(Nasdaq: NETA) and NeoPlanet (www.neoplanet.com), a division of Bigfoot
International, Inc., today announced a multi-year licensing agreement to
develop and bring to market intelligent browsing enhancements for Internet
Explorer and other browsers. Offered free on Network Associates'
forthcoming McAfee Online service, these browsing enhancements will
provide a unique new approach to navigating the web where portal content
and intelligent navigation are integrated into a seamless user experience
within the browser.
McAfee Online is Network Associates' forthcoming destination web site that
will provide users a singular place to secure, manage and optimize their
PCs online. Due to launch this year, McAfee Online will also include a
range of compelling services, including online PC utilities, electronic
storefronts, comparative shopping and leading news and information
services.
The intelligent browsing enhancements enabled by the NeoPlanet partnership
signify an important milestone in browser-portal integration. With a
monthly reach of over nine million web users and an installed base of over
70 million users wired to Network Associates' web site, the Company is
poised to establish McAfee Online as a leader among Web site destinations.
Network Associates' was rated second in online sales among the top 50
Internet companies by Internet World and estimates that McAfee Online will
more than double traffic to the web site this year.
"Network Associates currently boasts one of the most visited sites on the
web today. With the introduction of such innovative solutions like the
intelligent browsing enhancements that the NeoPlanet partnership brings,
we are in a strong position to leverage the site to build brand-loyalty
and foster e-commerce transactions," said Srivats Sampath, vice president
of marketing for Network Associates. "It is our objective to leverage our
leadership position in the security and network management marketplace to
give us a running start in this segment."
"NeoPlanet is excited to be part of Network Associates' initiative.
Integrating McAfee Online with NeoPlanet's intelligent browsing
enhancements will offer consumers a new level of service for their online
needs," said Drew Cohen, general manager for NeoPlanet. "The partnership
promises valuable branding and revenue opportunities to McAfee Online, and
opens an important new distribution outlet for NeoPlanet among Network
Associates' 70 million loyal customers."
NeoPlanet (www.neoplanet.com) provides integrated client-side software
services and content to enhance the ease-of-use of the Internet for
consumers. NeoPlanet's editorial team uses the unique client interface to
present the best of the Internet to NeoPlanet users. Distribution
channels include ISPs, OEMs, Web sites and direct marketers. NeoPlanet is
a division of Bigfoot International, a Manhattan-based Internet services
firm.
With headquarters in Santa Clara, California, Network Associates, Inc. is
a leading supplier of enterprise network security and management software.
Network Associates' Net Tools Secure and Net Tools Manager offer
best-of-breed, suite-based network security and management solutions. Net
Tools Secure and Net Tools Manager suites combine to create Net Tools
which centralizes these point solutions within an easy-to-use, integrated
systems management environment.
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Received on Thu Nov 12 09:21:34 1998